Google Ads is a platform by Google where businesses can pay to show their ads across Google's platforms. These ads can appear on search results pages when people search for related topics. But Google Ads isn't just for search ads; businesses also use it for display, shopping, and YouTube ads, among others.
In the world of digital marketing, keywords are like magic words that help your website appear higher in Google searches. By choosing the right keywords, you can make sure that people find your website when they search for things online.
From simple words to specific phrases, each keyword can make a big difference in how many people see your website.
· Being positioned below the 5th spot on Google search results, especially beyond the 10th position, can significantly reduce visibility and traffic.
· Ensuring sufficient revenue generation is essential to validate the investment, tailored to the specific offerings provided.
· A captivating website already established ensures visitors seamlessly transition from Google ads to your site.
· Competition has a weak digital media presence.
· Additionally, if there's a need to attract a broader clientele base, leveraging Google Ads becomes imperative.
In the world of digital marketing, keywords are like magic words that help your website appear higher in Google searches. By choosing the right keywords, you can make sure that people find your website when they search for things online.
From simple words to specific phrases, each keyword can make a big difference in how many people see your website.
· Being positioned below the 5th spot on Google search results, especially beyond the 10th position, can significantly reduce visibility and traffic.
· Ensuring sufficient revenue generation is essential to validate the investment, tailored to the specific services offered.
· A captivating website already established ensures visitors seamlessly transition from Google ads to your site.
· Competition has a weak digital media presence.
· Additionally, if there's a need to attract a broader clientele base, leveraging Google Ads becomes imperative.
· Lacks consistent Google reviews.
· Google review rating below 4.2.
· No social media links in their website, or neglects social media upkeep.
· No blog or neglects to maintain.
· Website lacks user-friendly design.
Ranking in the top 3 on Google, or at least within the top ten, is crucial for online success. According to statistics, being in the top three provides ample opportunities to acquire clients.
Beyond that, users must click on the “More businesses” button to view additional listings, as Google displays the top three initially. Ranking beyond position 10 is essentially akin to being invisible on Google.
In the example on our left, we typed 'roof repair services' into the Google browser, and we can see the top 3 results that appear on Google.
Organic Traffic:
Google Ads Paid Traffic:
Below, we provide a brief explanation of keywords.
· Keyword = Word or phrase people search for on Google
· Volume = How many times a keyword is searched.
· KD = How hard it is to rank for a keyword.
* Higher number = More difficult
* Lower number = Less difficult
· CP = Where your website appears on Google for a specific keyword.
Please review the highlighted lines (yellow). Our analysis reveals that 'TMD Creative' (website we used to gather the data for the analysis) ranks #10 on Google when searching for the keyword 'salinas web design.' Additionally, upon inputting 'monica tovar' into the Google search engine, 'TMD Creative' secures the #1 position.
After its January 2024 launch, Diseño Vivo swiftly gained traction on Google, ranking at the third position and showcasing effective digital marketing strategies, resulting in organic growth. This highlights tactics to enhance brand competitiveness.
This achievement highlights the vital role of digital marketing experts in boosting brand visibility and attracting online customers.